Company

We Exist to Give Time Back to You

We build systems that reduce that friction—so teams can spend more time thinking, creating, and deciding, instead of chasing tasks.

What We Believe About AI

AI shouldn’t feel risky.

It shouldn’t erase your voice.
And it definitely shouldn’t make work feel colder or more complicated.

We believe AI works best when it:

supports Critical human judgment

The real questions prospects and customers ask, with approved answers.

preserves institutional knowledge

What you will and will not do; what requires escalation or special approval.

operates quietly in the background

Outcomes, case study moments, and credible examples that back up your claims.

knows when to stop & hand things back

Approved language/phrases, tone patterns, & examples of “good” communications in your style.

Leadership


SimplSolutions is led by experienced operators with backgrounds in execution, systems design, and go-to-market strategy.

Founder & CEO

Jason Sirotin

Co-Founder & Chief Automation Officer

Reid Pickett

Co-Founder & Chief Operating Officer (COO)

Jeff Wilhoite

Co-Founder & Chief Strategy Officer (CSO)

Teddy Finnerty

Our Approach

We grow deliberately. Our philosophy is based on three principles:

Trust

Speed

Consistency

Novelty

Systems

Tools

As a result, SimplSolutions has grown through organic traction, strong client outcomes, and disciplined execution — not artificial hype or short-term tactics.