Before SimplSolutions
After a good call, I had to rebuild it in notes, the CRM, and a follow-up email. I looked through old decks to check a product answer before I sent anything. By the time the admin was done, the next conversation was already waiting.
The moment it became clear
One afternoon, I spent longer re-entering a short conversation than having it. The customer deserved a thoughtful follow-up; the copying was not adding thought.


