Highland Metals
Establish a measurable starting point
The period records 170 posts, 28 engagements and 1,226 views. A zero recorded baseline cannot establish a growth multiple.
Prepared by BrainBytes Creative. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
content views (New vs the previous 3 months)
engagements (New vs the previous 3 months)
avg. engagements per post
The starting point
The source does not establish a reliable historical starting point.
The work
BrainBytes Creative published 170 posts across Facebook, Instagram, and LinkedIn, about 13.2 per week. Instagram drove 64% of all engagement. Posts published on Wednesdays earned the most engagement on average.
The comparison
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Frame this as a starting benchmark. Verify historical coverage and improve response before a growth-led campaign.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- No posts were found in the comparison period, so results are shown as new activity. If the client was posting then, that history may not have been collected yet.
- Not enough follower history in the results period to measure audience growth.
- 1 post on shared channels was left out because we didn't publish it.
- Our publishing log for Instagram, Facebook, and LinkedIn starts inside the comparison period, so posts before it are counted whoever published them.
- Only 41% of posts report views, so view totals understate reach.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.