Hometown Oil
A local service earns more interaction
The source reports 1,259 engagements and 27 net new followers. Engagements and views cover different reported subsets.
Prepared by Orbit Theory. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
engagements (2.4× vs the previous 3 months)
engagement rate (+1.3 pts vs the previous 3 months)
new followers (+23 vs the previous 3 months)
The starting point
Before this period, Hometown Oil was publishing about 21.1 posts per week, averaging 1.9 engagements per post (Apr 24 – Jul 22, 2026).
The work
Orbit Theory published 356 posts across Facebook, Instagram, X (Twitter), and LinkedIn, about 27.7 per week (up from 21.1 per week). Image posts performed best, averaging 4.6 engagements each, 1.3× the overall average. Facebook drove 98% of all engagement. Posts published on Mondays earned the most engagement on average.
The comparison
Posts271 → 356
Engagements522 → 1,259
Views57,341 → 825
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Tell the engagement story without dividing all engagements by incomplete views or implying new customers.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- No comparison-period posts for X (Twitter); their results count as new activity.
- Follower growth covers 3 of 5 channels (the rest lack follower history for this period).
- 54 posts on shared channels were left out because we didn't publish them.
- Our publishing log for X (Twitter), Instagram, and LinkedIn starts inside the comparison period, so posts before it are counted whoever published them.
- Only 16% of posts report views, so view totals understate reach.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.