Medfield Schools (District) + 3 schools
Views and engagement tell different stories
Content views rose 8% while total engagement fell 51%. A wider audience for content is not the same as deeper response.
Prepared by School Amplified. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
content views (+8% vs the previous 3 months)
top post engagements
engagements (-51% vs the previous 3 months)
The starting point
Before this period, Medfield Schools (District) was publishing about 49.8 posts per week, averaging 27 engagements per post (Apr 24 – Jul 22, 2026).
The work
School Amplified published 514 posts across Facebook, Instagram, and X (Twitter), about 40 per week (down from 49.8 per week). Image posts performed best, averaging 25.7 engagements each, 1.6× the overall average. Instagram drove 86% of all engagement. Posts published on Saturdays earned the most engagement on average.
The comparison
Posts640 → 514
Engagements17,272 → 8,479
Views148,788 → 161,076
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Present both signals. Use top-post evidence to form a creative hypothesis before changing the plan.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- Not enough follower history in the results period to measure audience growth.
- Instagram shows 31 posts on May 22, 2026 (and 5 other unusually busy days). If that's an import or a date glitch rather than real posting, those numbers are misplaced.
- Only 47% of posts report views, so view totals understate reach.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.