BASELoad
Interaction doubles across a broad channel mix
The source reports 451 engagements, up 100%, across six platforms. The large publishing footprint merits a channel-level review.
Prepared by Orbit Theory. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
views
engagements (+100% vs the previous 3 months)
audience size (+2% vs the previous 3 months)
The starting point
Before this period, BASELoad was publishing about 26 posts per week, averaging 0.7 engagements per post (Apr 24 – Jul 22, 2026).
The work
Orbit Theory published 573 posts across Facebook, Instagram, X (Twitter), LinkedIn, TikTok, and YouTube, about 44.6 per week (up from 26 per week). Image posts performed best, averaging 1.7 engagements each, 2.1× the overall average. LinkedIn drove 59% of all engagement. Posts published on Tuesdays earned the most engagement on average.
The comparison
Posts334 → 573
Engagements226 → 451
Views4,912 → 4,585
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Explore which channels contribute useful response before expanding volume. No operational or revenue lift is established.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- Follower growth covers 4 of 6 channels (the rest lack follower history for this period).
- 9 posts on shared channels were left out because we didn't publish them.
- Our publishing log for TikTok, LinkedIn, Facebook, X (Twitter), and Instagram starts inside the comparison period, so posts before it are counted whoever published them.
- Only 48% of posts report views, so view totals understate reach.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.