Effortless Outdoor Media

Build a larger audience for specialist work

The source records 440 engagements, up 61%, and an audience increase from 260 to 325.

Prepared by Orbit Theory. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026

27.6K

views

440

engagements (+61% vs the previous 3 months)

+65

new followers (2.3× vs the previous 3 months)

The starting point

Before this period, Effortless Outdoor Media was publishing about 13.6 posts per week, averaging 1.6 engagements per post (Apr 24 – Jul 22, 2026).

The work

Orbit Theory published 189 posts across LinkedIn, TikTok, and YouTube, about 14.7 per week (up from 13.6 per week). Video posts performed best, averaging 3 engagements each, 1.3× the overall average. TikTok drove 94% of all engagement. Posts published on Thursdays earned the most engagement on average.

The comparison

Posts175 → 189

Engagements274 → 440

Views30,389 → 27,559

Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.

What to examine next

A useful next question.

Create an audience-development story with the actual platform mix and the historical coverage notes visible.

How to read these results

Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.

  • Follower growth covers 2 of 3 channels (the rest lack follower history for this period).
  • Our publishing log for LinkedIn and TikTok starts inside the comparison period, so posts before it are counted whoever published them.
  • The results period runs through the last few days; the newest posts are still collecting engagement.

Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.

Explore the original posts