Brockton Public Schools DW
Audience growth through a quieter period
The audience increased from 5,666 to 5,997, even as engagement fell 50%. Audience size and current-period activity measure different things.
Prepared by School Amplified. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
views
audience size (+6% vs the previous 3 months)
top post engagements
The starting point
Before this period, Brockton Public Schools DW was publishing about 5.4 posts per week, averaging 199.2 engagements per post (Apr 24 – Jul 22, 2026).
The work
School Amplified published 48 posts across Instagram, about 3.7 per week (down from 5.4 per week). Posts published on Fridays earned the most engagement on average.
The comparison
Posts70 → 48
Engagements13,945 → 6,942
Views60,482 → 22,548
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Explain the mixed picture clearly. Compare content themes and school-calendar context before claiming improvement.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- Follower growth covers 1 of 3 channels (the rest lack follower history for this period).
- Only 17% of posts report views, so view totals understate reach.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.