Rossander Mortgages
A useful benchmark for expert content
The source records 153 posts and 86 engagements. A 4.4% per-view engagement rate needs its denominator and coverage.
Prepared by Orbit Theory. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
views
engagement rate (+0.7 pts vs the previous 3 months)
top post engagements
The starting point
Before this period, Rossander Mortgages was publishing about 11.9 posts per week, averaging 1 engagements per post (Apr 24 – Jul 22, 2026).
The work
Orbit Theory published 153 posts across Instagram and LinkedIn, about 11.9 per week. Video posts performed best, averaging 1.1 engagements each, 1.8× the overall average. Instagram drove 100% of all engagement. Posts published on Mondays earned the most engagement on average.
The comparison
Posts153 → 153
Engagements158 → 86
Views3,735 → 1,940
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Use this as a baseline for testing expert-led topics. No mortgage applications, approvals or revenue are measured here.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- Not enough follower history in the results period to measure audience growth.
- Our publishing log for Instagram and LinkedIn starts inside the comparison period, so posts before it are counted whoever published them.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.