Westbridge Strategy Group
Start with a clear first benchmark
Forty-two posts generated 143 engagements and 2,553 views in the selected period. The recorded comparison starts at zero.
Prepared by Orbit Theory. Data: SimplAnalytics.
Jul 23 – Oct 20, 2026 / Compared with Apr 24 – Jul 22, 2026
content views (New vs the previous 3 months)
engagements (New vs the previous 3 months)
avg. engagements per post (New vs the previous 3 months)
The starting point
Before this period, Westbridge Strategy Group was publishing about 0.2 posts per week, averaging 0 engagements per post (Apr 24 – Jul 22, 2026).
The work
Orbit Theory published 42 posts across Instagram, about 3.3 per week (up from 0.2 per week). Posts published on Wednesdays earned the most engagement on average.
The comparison
Posts3 → 42
Engagements0 → 143
Views0 → 2,553
Gray: comparison total. Violet: results total. Each metric uses its own scale. Both comparison periods contain 90 days.
What to examine next
A useful next question.
Show the current totals and identify what to test next. Do not turn a missing or zero baseline into a percentage win.
How to read these results
Engagements are likes, comments and shares. Views are reported by each platform and do not represent unique reach. Per-view engagement rates use only posts that report views. Audience changes use the available follower history.
- Not enough follower history in the results period to measure audience growth.
- Our publishing log for Instagram starts inside the comparison period, so posts before it are counted whoever published them.
- The results period runs through the last few days; the newest posts are still collecting engagement.
Metric snapshot: October 20, 2026. These are observational social metrics, not measured sales, revenue or a controlled causal test.